Amazon A
PPC-Management
Creation of precise exact keyword campaigns based on detailed Amazon keyword research
Dynamic bidding strategies for optimal placement and cost efficiency
Continuous monitoring and adjustment to maximise conversion rates and profitability
Amazon PPC-Management – Success strategies for maximum visibility and sales
A key component of a successful Amazon strategy is the thoughtful management of PPC campaigns. At Hagelganz, we rely on targeted and precisely tailored PPC strategies to ensure that your products appear at the top of Amazon search results. Our strategy is primarily based on exact keyword PPC campaigns – we use the keywords we have identified in our Amazon keyword research to optimally position your products and achieve a high conversion rate.
Why Exact Keyword PPC campaigns?
Exact keyword campaigns are an effective method of targeting relevant customers and minimising wastage. By precisely targeting highly relevant keywords that encompass both high search volumes and specific niches, we directly address customers who have a concrete interest in purchasing. This reduces click costs while maximising the conversion rate, resulting in more efficient campaigns with a higher return on investment (ROI).
Use of high-volume and low-volume keywords
Through thorough keyword research, we identify keywords that are either searched for particularly frequently (high volume) or appeal to specific target groups (low volume). We use these keywords strategically to achieve a broad yet targeted reach. High-volume keywords are ideal for achieving high visibility, while low-volume keywords with less competition help to achieve higher conversion rates and lower CPCs (cost per click). In this way, we combine high reach with targeted traffic and reach a broad audience that is ready to buy.
Variable bid configuration for optimal positioning
One of the most important measures we implement as part of our PPC management is dynamic bid configuration. Our goal is to place product ads in the "top of the search" area, i.e. in the top ad positions on the search results page. This is where customers are most likely to click on the product and make a purchase decision, as these positions offer the highest visibility. By adjusting bids, we achieve an optimal balance between visibility and efficiency, so that your products are not only seen but also purchased.
Goal: Top ranking on the first three pages
Our PPC campaigns are designed to achieve a ranking position on the first three pages of search results for the selected keywords. Studies show that over 90% of sales on Amazon are generated on the first three pages – so it is crucial to be represented there. By constantly analysing and optimising bids, we ensure that your products are not only displayed, but also achieve a stable and long-term position on these pages. This maximises the chances of customers finding and buying your product.
Continuous optimisation and performance review
Amazon PPC management requires continuous adjustments and monitoring. We regularly analyse keyword performance, optimise bids, adjust campaign strategies and develop new measures to improve conversion rates. Through this continuous optimisation, we ensure that your PPC campaigns are always efficient and profitable and deliver the best results.
Hagelganz – Your partner for sophisticated Amazon PPC management
With Hagelganz's Amazon PPC management, we support you in promoting your products in a targeted and efficient manner and achieving a stable ranking position on the first pages of search results. Through precise keyword targeting and variable bid configuration, we achieve optimal visibility in the "Top of the Search" area and maximise your conversion rate. Rely on our expert knowledge and well-thought-out strategies to sustainably increase the sales and visibility of your products.