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‍Listing Optimization

Amazon Listing Optimization – Hagelganz brings your products to the top of search results

Successful Amazon listing optimization is key to increasing the visibility and appeal of your products. At Hagelganz, we use the keywords identified in our detailed keyword research and apply them strategically to optimize titles, bullet points, product descriptions and backend keywords. With our expertise and state-of-the-art tools, we transform your listing into a sales-boosting showcase that meets customer needs and serves Amazon's relevant algorithms.

The building blocks of successful Amazon listing optimization

Optimizing a listing involves several key components that must work together harmoniously to achieve the best possible results. At Hagelganz, we ensure that all elements are perfectly coordinated:

1. Title optimisation – first impressions count
   The title is the first point of contact a customer has with your product. That's why we strategically place the most important keywords and ensure that the title is both informative and appealing. We take particular care to ensure that relevant search terms appear early in the title and that important product features are highlighted directly. An optimal title increases the click-through rate and leads potential customers to the product page.
2. Bullet points – the most important product advantages at a glance
   Bullet points offer an ideal opportunity to present the outstanding features of your product in a compact and clear manner. Here, we place both high-volume and low-volume keywords without disrupting the flow of reading. We ensure that customers quickly gain an impression of how your product meets their needs, thereby creating incentives for a purchase. At the same time, we optimise the bullet points for Amazon SEO to improve the product's ranking.
3. Product description – more depth for the customer experience
   The product description gives us space to tell the story behind your product and provide customers with more in-depth information. Here, we use keywords subtly and naturally in the text to serve the algorithm on the one hand and create an appealing, informative shopping experience on the other. An optimised product description is convincing and reduces queries or uncertainties on the part of the customer.
4. Backend keywords and product data – invisible but indispensable
   In addition to the visible texts, the backend keywords and backend product data are crucial for product placement on Amazon. Here we add additional keywords that do not appear in the visible texts but are still important for search engine optimisation. Furthermore, we take care of accurately filling in the backend-relevant product data such as dimensions, colours and materials to ensure that your product is found for all relevant search queries. This hidden data contributes significantly to visibility without overloading the visible text.
5. The right product categorisation – the key to optimal findability
   Choosing the right category for your product has a direct impact on the visibility and performance of your PPC campaigns. If your product is listed in the wrong category, it may not be displayed to potential customers, and PPC campaigns may lose their effectiveness. We therefore analyse exactly which category best suits your product and ensure that it is placed in the correct category to achieve maximum findability and reach.

Why is optimised categorisation so important?

Product categorisation has a significant impact on the display of your ads and the organic ranking of your listing. An incorrect category can not only negatively affect discoverability, but also reduce the effectiveness of your PPC campaigns, as the product may appear in the wrong place. Precise categorisation makes it possible to better reach your target audience and increase your conversion rate.

Hagelganz – Your experts for comprehensive Amazon listing optimisation

With Hagelganz's comprehensive Amazon listing optimisation, we not only improve the visibility and appeal of your products, but also help you build a stronger market position on Amazon in the long term. Through the strategic use of keywords and the optimisation of all listing elements, we ensure that your product is seen and purchased by the right customers. Thanks to our expertise in product categorisation, we also maximise the reach and efficiency of your PPC campaigns. Trust Hagelganz to take the performance of your Amazon listings to the next level and achieve long-term success.