Amazon A
Keyword Research
Comprehensive keyword analysis for optimal product visibility
Identification of relevant and high-revenue search terms
Provision of a clear list of all important keywords
Amazon Keyword Research – How Hagelganz optimises the visibility of your products.
One of the most important pillars of Amazon marketing is the right keyword strategy. Without targeted keywords, your product will not be found by potential customers and cannot reach its full sales potential. At Hagelganz, we specialise in maximising the visibility of your products on Amazon using professional keyword research strategies, thereby sustainably increasing sales figures.
Why is keyword research so important?
Amazon is one of the most widely used search engines in the world, where customers search for specific products. Keyword optimisation plays a crucial role here: targeted keywords ensure that your product is displayed to customers who are searching for that specific item. However, an inadequate or incorrect keyword strategy can result in your products appearing far down in the search results or not being displayed at all. That is why it is essential to identify the relevant search terms comprehensively and precisely – and this is where we come in.
Our method: How we identify the right keywords for you
At Hagelganz, we combine in-depth expertise with the use of state-of-the-art software tools to develop a detailed and tailor-made keyword strategy for your product. Our experts use innovative tools that enable us to capture both high-volume and low-volume keywords. This allows us to create a comprehensive keyword database for your product that covers the following aspects:
- High-Volume-Keywords: These search terms are frequently used and have a high search volume. They are ideal for quickly achieving greater reach and visibility, as they potentially attract more customers. However, these keywords are also often highly competitive.
- Low-Volume-Keywords: These terms have a lower search volume, but often a very specific target audience. Low-volume keywords are less competitive and can help you tap into specific niches. They are particularly valuable for long-term strategies to drive targeted traffic to your products.
How Hagelganz helps you find the most relevant keywords
- Industry analysis and competitive research
First, we analyse your product category and top competitors to gain an understanding of which keywords dominate the market and how your competitors position themselves. - Data-driven keyword research
Using our modern tools, we conduct a comprehensive analysis and extract keywords that are both in high demand and particularly specific and suitable for niche products. This data analysis is based on current search volumes, seasonal trends and customer purchasing intentions. - Creation of a clear keyword list
Our customers receive a clear list of keywords that includes both high-volume and low-volume keywords. This list is sorted by priority and tailored to the individual strategy of your product. This ensures that you are equipped with the relevant keywords to sell successfully on Amazon in the long term. - Continuous optimisation
Since Amazon's search algorithms change regularly, we offer continuous monitoring and optimisation of your keyword strategy. This ensures that your product is always up to date and can respond to new market trends or algorithmic changes.
Hagelganz – Your partner for a successful keyword strategy
With our professional keyword strategy, we not only help you make your products more visible on Amazon, but also target the right customers. Our expertise and the use of state-of-the-art tools enable us to develop a tailor-made and effective keyword strategy for your product. Don't leave the optimisation of your keywords to chance – trust in the experience and expertise of Hagelganz to achieve the best possible visibility for your product.